Why Animation is Such an Effective Marketing Tool
If you’re like most people, just the word “animation” is enough to conjure up images of kids’ cartoons in your head and you might wonder how this relates to marketing. The truth is, when properly executed, animation is an extremely effective marketing tool that can be used for anything from simple explanatory videos to conversion-boosting sales videos.
The majority of consumers nowadays prefer watching a video to reading a wall of text. This has led to a flood of videos all vying for the public’s attention, meaning that it’s important for brands to stand out among the competition – and this is where animation comes in. Animated videos offer brands a unique opportunity to cut through the noise and really engage with their audiences on a level unattainable by other forms of content.
Put simply, branded animations are a great way to present your brand and offerings in an engaging way that’s clear, easy to understand, and resonates well with your target audience. Once you’ve understood a few of the benefits that animation brings to the table it’ll be easy to see why it’s such an effective marketing tool.
Thanks to the rise of video ads on popular social media platforms, the modern-day internet user has become immune to, and perhaps even annoyed by ads and marketing videos and does whatever they can to avoid them. Animated videos, however, are different. Animation has the power to stir a viewers’ emotions and leave a lasting impression and, since it’s a less common content marketing format, viewers are more likely to pay attention compared to conventional video ads.
Simplifies Complex Concepts
Animations are a great way to explain things that would otherwise take hours, making the most of restrictive time limits and capitalizing on short attention spans – a common issue faced by marketers today. A perfect example of this is in our work for Certis Cisco for the launch of Certis Secured Digital Records. Faced with the challenge of explaining the impact blockchain has on supply chains and food safety to an audience of B2B users unfamiliar with the technology, Untitled Project crafted a relateable and easily digestible animated presentation which helped Certis land several multi-million dollar partnerships both during and after the launch.
Many of us grew up watching cartoons, so whether we care to admit it or not, we naturally find animations entertaining and one of the most effective ways to engage an audience is to entertain them. The more entertaining an animated video is, the more it engages its viewers, and thus the more effective it is. What’s more, because of their versatile nature, animated videos can easily be uploaded to a variety of social media and video sharing platforms – boosting their shareability and increasing their chances of going viral.
A major benefit of including animation in your online marketing efforts is that it’s significantly less expensive than conventional video. While the creation of full-scale live videos can easily drain a brand’s marketing budget, UK video production companies like Untitled Project are able to convey your message through animation and 360 branded content for a fraction of the cost. Moreover, their lower costs mean that animated videos are able to achieve a better ROI than more traditional types of video. Video is without a doubt one of the most powerful marketing tools a brand can have in their arsenal and animation is one of the latest trends you can’t miss. When it comes to creating branded animations it’s essential that you work with a reputable, UK-based 3D animation production company Untitled Project. Get in touch with us today to find out more about how our award-winning animation production can help take your business to new heights.