Projection Mapping: Transforming the Events Industry
The days of plain, mundane conferences and events are long gone. With brands all competing to give event attendees the best experience possible, projection mapping offers an exciting opportunity to gain a competitive edge. Simply put, projection mapping involves the use of specialized technology and projection content on to any solid surface. Event projections can be as simple as static images projected onto a stage or background or as intricate as full-scale interactive videos projected onto buildings and even surroundings.
Projection mapping is without a doubt revolutionizing the events industry, but let’s take a closer look at exactly why this is.
Boosts Audience Engagement
Projection mapping is a great way of immersing audiences into an event’s venue or theme and this novelty is one of the main reasons why it’s so popular right now. It’s a fact that audiences are more likely to be engaged when presented with a new and exciting experience, and event projection mapping offers just this. Projection and video mapping deliver information to audiences in a way that can be customized to suit the event’s overall theme or even complement the venue’s natural features – transforming ordinary event venues into unique, immersive spaces that leave a lasting impression on audiences.
Adds Interactivity to Any Event
Projection mapping doesn’t have to be limited to static images or videos. The technique can easily be used to add an element of interactivity to your next event and that’s exactly what POSB was looking for when they approached creative agency TSLA and Untitled Project. The one-day event was focused around Untitled Project’s interactive video mapping and was held at the entrance to the Singapore Cathay theatre. To help the public envision a world without ATM’s, we projection mapped a “vanishing ATM” on top of an existing ATM. Once the user completed their transaction, the projected ATM dropped away revealing a live broadcast of the world outside while letting users know about POSB’s upcoming contactless payment system. See more here: https://untitledproject.tv/portfolio/posb-vanishing-atm/
Makes Events Memorable
The benefits of projection mapping go beyond the event itself. Proper event projection mapping can mean the difference between a memorable experience and a plain, easily forgettable event. Memorable events keep audiences excited for the next one and turn one-time attendees into lifelong brand followers. Not only that but the bigger of an impression you’re able to leave on your attendees, the more likely they’ll feel compelled to share their experience with their friends – which brings us to the next point.
Nowadays word of mouth and particularly social media influence is more important than ever. What this means for event planners is that people will be more motivated and more willing to attend your event based on what others have been saying and what’s been posted online. As we mentioned above, the unique experience projection mapping offers event attendees makes them more likely to share event-related posts on social media, extending your brand’s reach far beyond the event itself.
Exceptional Publicity ROI
Regardless of whether you go with still image mapping or full-on interactive video mapping for your next event, projection mapping has the power to engage with audiences on an emotional level. One of the main benefits of projection mapping for events is that the unique technique generates a buzz focused around your event that could last for weeks. As more and more people talk about and share their experiences, there’s a surge in brand awareness which often results in an impressive ROI in terms of publicity.
Work with the Best
Award-winning agency Untitled Project has years of projection mapping experience and has worked with some of the world’s leading brands to create stunning projection mapped displays at a variety of events. Get in touch with us today to find out more about how we can help turn your next event into one to remember.