PROJECTION MAPPING IN RETAIL
15
Oct

Projection Mapping: Adding New Dimensions to Your Next Event

Event attendees nowadays crave and expect events to be something they experience rather than simply attend, and there are few better ways to cater to such needs than event projection mapping. 3D projection mapping for events goes beyond vanilla flat-screen projection and can easily be leveraged to plunge audiences into an event’s overall atmosphere and boost event engagement to new heights.

As a relative newcomer to the UK events sphere, many event organizers tend to shy away from projection mapping, intimidated or even overwhelmed by the seemingly complex processes involved. The good news is that projection mapping for events can be as simple or as complex as you want it to be – there’s no need to overwhelm attendees for your event to be impactful. Ready to learn more? Let’s start by briefly covering the basics.

Projection Mapping Basics

Projection mapping is essentially the clever combination of science and mathematics fused with creativity. Using 3D projection mapping techniques and specialized projection hardware, mapping technicians are able to transform regular objects and blend them into the event’s overall theme – adding new dimensions to events. Images, 3D graphics, animations, and even videos can be projected onto practically any surface imaginable and such projections are infinitely scalable, making the technology an ideal addition to events of all sizes.

Why Projection Mapping?

There are loads of reasons why you should incorporate projection mapping into your next event, but a few of the main ones include:

Memories that last a lifetime

It’s a fact that people are more likely to attend your next event if they enjoyed your last one. Well-executed event projection mapping has the potential to turn one-time attendees into loyal followers and builds lifelong relationships.

Unrivaled audience engagement

Providing your attendees with a unique experience is a surefire way to boost engagement. Projection mapping can be used to truly immerse attendees into the event theme, taking event engagement to new levels and transforming regular old venues into unique immersive spaces.

Unlimited shareability

Events that utilize this technology are bound to be hyped up, both by attendees as well as media outlets, and event organizers making use of advanced techniques like live projection mapping will undoubtedly benefit from the additional coverage.

Final Thoughts

It’s easy to go on and on about the various benefits and advantages that projection mapping brings to events, however, it’s important to remember that it’s simply a tool and not a cure-all. Projection mapping is no substitute for other key event planning considerations, rather it’s meant to enhance and amplify them. It’s also just as important to factor your budget into the equation. Don’t force projection mapping into your event plan if your budget can’t accommodate what you’re after. When deciding on projection mapping solutions for your next event remember to keep the following in mind:

  • Your expectations. What exactly are you trying to accomplish? Remember that more ambitious goals require bigger budgets.
  • The venue. The venue you choose will play an important role in what you project, as well as the size and scale of your projection.
  • Security and safety. All that expensive equipment needs to be protected and you need to make sure that projection setups won’t pose any safety risks to attendees.

Work with the Best

Hopefully, by now, you have a better understanding of the benefits of projection mapping for events and whether it’s the right fit for you. If you’re still unsure or are eager to learn more about this innovative technology, connect with award-winning UK event projection services provider Untitled Project today. With over a decade of combined experience, we’ve helped dozens of brands enhance their events and look forward to working with you.