Is Your Brand Using Interactive Design Installations Yet?
Over the last few years, brands have successfully been using interactive design installations to capture their audiences and turn them from passive audiences into engaged participants. Interactive design installations in the UK come in many shapes and forms, but generally, all share the common trait of harnessing a variety of sensors, light, sound, and technology to stimulate audiences and allow them to control the content they’re experiencing.
Why Use Interactive Design Installations?
From smartphones, flashing lights and giant signs to music and video displays, today’s modern world has become a barrage of sensory stimulation. As a result, the modern-day consumer has become more and more immune to conventional marketing methods, which has presented a challenge to brands wanting to gain a competitive edge.
Interactive design installations overcome this challenge by allowing brands to engage with their audiences on a deeper level than conventional print and digital media; resulting in a longer lasting, attention-grabbing effect and a memorable experience that can be associated with a brand.
Interactive installations are also an excellent way for brands to give back to their audiences. Such installations don’t always have to be product centric and can even be used to provide audiences with a break from their busy and hectic lives or to provide them with enjoyable experiences that they can associate with a particular brand.
The Foundations of a Successful Interactive Installation
To be considered a success, brands utilising interactive installations need to focus on creating an installation that’s easy to interact with, makes use of stunning audiovisuals, and is properly set up. Let’s take a closer look at what this entails.
To avoid putting off and frustrating audiences, interactive installations need to be easy to understand and interact with. Think of it this way – would you rather don a headset and be immediately immersed into a 360-degree VR world or spend ages understanding and getting used to an installation’s various controls and features just to enjoy a few minutes of fun? It only makes sense that interactive installations are developed to be easy to use and this can be achieved through the proper execution of different sensors and sensory devices such as touch screens, cameras, and microphones.
Visuals are a crucial component of interactive installations since they’re often the main aspect that draws in and keeps audiences engaged. Specialising in techniques such as projection mapping and 360-video, we’re well versed in the importance of visuals in interactive installations. Throughout the years our award-winning visual work has been recognized by world-renowned brands such as Conrad, who chose Untitled Project to be the exclusive 360 content company in the pre-launch marketing campaign for their brand-new undersea residence, The Muraka.
Pairing stunning visuals with expertly crafted audio can be considered an art form in its own right. Audio plays a vital role in any interactive installation as it helps create an atmosphere that can make or break the overall experience.
Apart from its obvious influence on the installation itself, an interactive installation’s staging area also needs to serve a practical purpose – hiding any and all technical equipment. A good staging area is one that’s able to set the mood for the installation and facilitate the execution of other aspects, such as projection or lighting, without revealing the installation’s inner workings to the audience.
Untitled Project’s creative team have years of combined experience planning, designing, and executing interactive design installations across the globe and are eager to share our expertise with UK brands. Get in touch with us now if you’d like more information on how interactive installations can help skyrocket your brand.