Is Projection Mapping Right for Your Next Event?
Projection mapping transcends simple audience engagement and is one of the hottest event trends right now. Through projection mapping, event planners can immerse their audiences as deep into the event as possible, providing them with memorable event experiences that can transform them into lifelong followers.
Considering projection mapping for your next event? The following are three factors to consider before pulling the trigger and hiring a UK projection mapping company.
Despite projection mapping’s increasing affordability, many perceive event projection mapping to be the domain of big-budget brands and impractical for smaller events, but this can’t be farther from the truth. Projection mapping is now more accessible than ever and can be adapted to suit a wide range of budgets.
While projection mapping costs can often vary wildly depending on factors like location, desired complexity, and the chosen projection mapping company, it’s certainly within reach of most brands’ budgets. Your budget will determine the projection mapping equipment, depth of content, and level of vendor support available to you and the best way to get an idea of how much projection mapping will set you back at your next event is to contact a few reputable event projection mapping companies and request a quotation.
The next thing to consider when deciding whether projection mapping is right for your next event is the venue. While modern projection mapping setups can be customized to suit different locations and venues, there’s always a chance that your chosen venue simply can’t accommodate projection mapping. At this stage, it’s highly recommended that you get a team of professionals involved, especially if it’s your first experience with projection mapping.
Before getting excited about dazzling your guests with stunning projection or video mapping displays, take a moment to consider exactly what you want to project and where, along with any other key aspects such as how much space your planned projection would need, whether it would interfere with any seating or guest arrangements and whether the venue is large enough to allow for a discreet projection setup. At the same time, start planning out your projection shows’ schedule. Ideally, projections should take place after dark as ambient light (like sunlight) can seriously interfere with and dampen the impact the projection show you’ve worked so hard on has on your guests.
Projection Safety & Security
While projection mapping is continuously becoming more affordable, high-end event setups can still set even projection service providers back six figures. Thankfully, most event projection mapping companies are willing to work with you to make sure their equipment is safe before, during, and after the event, as well as any potential impacts it may have on guest safety in the surrounding area.
In the case of multi-day events, however, you might be required to hire a security company to protect projection equipment when it’s not in use. Don’t forget guest safety either. Ensure that both you and the projection mapping vendor can execute the projection in a way that won’t pose any danger to guests. For example, make sure that projection mapping equipment is positioned somewhere where it’s not easily accessible by guests. At the end of the day, you may be held liable if it’s discovered that a lack of proper planning on your end led to expensive equipment being damaged or stolen, or guests getting hurt.
Work with one of the UK’s Best Projection Mapping Companies
Untitled Project is one of the UK’s top event projection services providers. Specializing in bringing events to life through perfectly executed live projection mapping, our years of experience and unrivalled expertise has helped world-renowned brands like Heineken, Airbnb, and Samsung take their events to the next level through mind-blowing projection displays. No matter the size of your next event, we’re here to help. Contact us today to find out more.