PROJECTION MAPPING IN RETAIL
16
Jul

Is Event Projection Mapping Worth Investing In?

Projection mapping brings events to life. Think conventional flat-screen projection – but on steroids. From art installations to multi-day music festivals, event organizers have been leveraging this amazing technology to stun audiences and cultivate unforgettable event experiences for years, and the technique is rapidly becoming a staple in the events scene.

Thinking about whether event projection mapping is a worthwhile investment? The following are three important considerations to keep in mind:   

Budget

Projection mapping for events brings a “wow” factor that most audiences rarely expect to see outside of big-budget art installations and performances. However, the increasing affordability of projection mapping technology has made projection mapping more accessible to smaller-scale events and promotions. That being said, it doesn’t necessarily mean that event projection mapping can be done on a shoestring, so be prepared to allocate a sufficient budget.

Apart from equipment and content creation fees, event projection mapping costs can vary significantly and are affected by other factors like venue, the type of event, and projection complexity. 3D projection mapping companies will typically need to visit and assess a venue before issuing a quotation, so consider time constraints if you intend on shopping around. Don’t forget that a projection company also needs time to design projection animations and set up projections – don’t leave your planning to the last minute!

Event Logistics

Venue size and type also play a role in whether you can incorporate projection mapping into your next event. Choose a location large enough to accommodate projection mapping and check local regulations to verify that you won’t be violating any local laws or ordinances.

The event’s projection surface is equally as important. Will you be projecting onto a building, screen, or solid surface? While an all-glass building may be a stylish venue, it’s not conducive to projection mapping at all and will, at the very least, need to be covered up to facilitate projection. Will all event attendees be able to comfortably view the projection, or will the venue’s size interfere with projection? It’s no use investing in costly projection mapping services if they can’t be enjoyed by everyone attending the event.

One last venue-related consideration to keep in mind is the time of day in which the event takes place. Ambient light is a projectionist’s worst nightmare, as it makes projections harder to see. If you want to guarantee that your attendees get to enjoy the full projection mapping experience, it’s highly recommended that you schedule projections to take place after dark.

Event Security and Safety

If you’re planning a multi-day event, you’ll need to invest in some form of security to ensure that expensive projection equipment remains safe and secure throughout the entire duration of the event. While some projection mapping or event production companies might include or even organize such services on your behalf, it’s not uncommon for equipment security to fall under the event organiser’s sole responsibility. You’ll also need to think about event safety and position any projection stages or setups in a way that they don’t pose any safety hazards, and that the event complies with local safety ordinances. 

By keeping these three simple considerations in mind, you can better determine whether projection mapping is worth investing in for your next event. With a decade of combined experience working on projection mapping across the globe, it’s safe to say that Untitled Project is one of the best animation production and 3D projection mapping companies in the UK, so get in touch if you’re looking for an impactful, yet stress-free projection mapping solution for your next event.