Experential Design

Perfecting the Art of Mesmerisation

Experiential Design

Creating stories and a world that represents your brand is the easy part. The hard part is getting your audience to actually want to spend time in your brand’s world and to want to learn more about its story – and this is where experiential design comes in. Plenty of experiential design agencies in the UK talk about the importance of immersive brand experiences, but few do it well. Luckily for you, at Untitled Project we don’t just talk the talk – we walk the walk.

Award-Winning Experience Agency

Designing and crafting everything from 5-metre-tall projection mapped heads for Heineken, to virtual whiskey mentorships for The Singleton whisky family, our work throughout the years has been recognized by various authorities and platforms. 2019 is shaping up to be another award-winning year and we’ve already been shortlisted for several awards, including “Experiential Agency of the Year”. Get in touch with us today to find out how our UK-based experiential design services can help turbocharge your marketing efforts.

Storytelling though Creative Technology

We pride ourselves on having found the perfect balance between technology and creative storytelling. Thanks to our years of combined knowledge and expertise, we’ve perfected the art of creative storytelling; connecting your brand with the right audience, through the right medium, and through the right channel at the right time. Whether you need an experiential design for your retail location or simply want to wow your audiences, we’ve got you covered.

Specialising in Creating Long Lasting Impressions

Experiential design is one of our passions and we take it seriously. We’re firm believers in telling brand stories through emotion and immersion, and by leveraging the right technology we’re able to deliver dazzling experiences that help take marketing campaigns a step further. No matter whether the project involves Virtual Reality, Augmented Reality, or Projection mapping, we give our clients the competitive edge by delivering unparalleled, unique, and innovative immersive experiences that captivate audiences’ attention and leave them yearning for more.

Standing Out in a Crowded Environment

Untitled Project has garnered a strong reputation for helping brands stand out in crowded and competitive environments. For the 2018 Laneway music festival, we were commissioned by both Airbnb and Uber to help bring their brands to life in front of thousands of festival-goers. Our plan was to create on-the-ground experiences that would truly add value to the overall festival experience while showcasing both brands. For Uber, we designed, built, and managed the Uber Eats Village and the Uber Lounge. Festival attendees were able to order food and drink for delivery within the festival, a never before seen concept, as well as have a comfortable and convenient place to wait for their ride right outside the festival grounds. For Airbnb, we designed and built the Airbnb “House of Smiles” – a convenient chill out area directly opposite main stage where guests were able to lounge, enjoy complimentary water, and compose personalised messages for selected headline performers welcoming them to their ‘home away from home’. Both activations were met with a tremendous response and were regarded as some of the festival’s most memorable features. See more of our work at Laneway here:



  • On-Ground Activation
  • Fabrication
  • Branding
  • Concept & Design

Customer Says