In 2016 we were approached by spirits producer Diageo to develop a new and innovative way of promoting Johnnie Walker ‘gifting’ in the Duty-Free market. Diageo had already experienced success in the field of product personalisation through their Blue Label Bottle Engraving Programme, so our goal this time was to create yet another way for consumers to interact with the well-known Johnnie Walker product line. Our answer to this was the Johnnie Walker Label Studio. The Johnnie Walker Label studio combined product personalisation with gamification and allowed consumers to customise their bottle labels using their very own photos, producing a bespoke product for each individual consumer. The app was developed for both Android and iOS devices and rolled out globally across duty free stores in over 20 countries after a successful pilot across the APAC region and Europe. See more of our work on the Johnnie Walker Label Studio here:
https://untitledproject.tv/portfolio/johnnie-walker-house/