4 Steps to Successful Projection Mapping
As 3D projection mapping becomes increasingly popular and more and more audiences experience it, their taste is naturally becoming more refined – demanding a certain level of professionalism from event organizers and projection mapping technicians alike. If you’re thinking about executing a projection-mapped display for your business or next event, here are a few things to keep in mind to ensure its success.
Plan Out Your Approach
Proper planning is crucial to successful projection mapping.
It’s no use planning out and paying for an elaborate, budget-busting
projection-mapped display only to find out your venue can’t accommodate it.
Another important decision you need to make is what kind of projection mapping
you’ll be going for. Will you be projecting animated 3D graphics onto a flat
surface? Mapping a video onto the side of a building? Wrapping images around
real-life objects? Each different kind of projection mapping comes with its own
set of constraints and limitations including the amount and type of creative
development the projection content requires, along with the hardware required.
Don’t forget to factor in any permits and content production you might need. While not impossible to put together a 3D projection mapping spectacle in a matter of weeks, you should really start planning projection mapping at least 3-4 months in advance. Take a moment to discuss your approach with your chosen projection mapping company before diving in headfirst.
Despite projection mapping becoming cheaper and more affordable over the last few years, you shouldn’t necessarily be planning it on a shoestring budget. Bear in mind that the entire display is heavily reliant on projection hardware, so investing in quality gear, or a professional 3D projection mapping company, is essential. Moreover, projectors and projection equipment need to be operated by technicians with an in-depth knowledge of the hardware they’re using, it’s limitations, the content, and the various other software and hardware aspects – not exactly something that can be mastered overnight. Your budget should include and accommodate everything from pre-production brainstorming and content development to hardware, logistics, and final execution requirements.
Focus on the Content
Regardless of whether you’re hosting a music festival or a corporate event, projection content is a decisive factor in the overall success of the mapping. Original and creative content is key to ensuring a memorable experience. While your priority should be making sure your message or story gets told, it’s worth making the extra effort to ensure content is fresh and creative. The content you’re projecting should also reflect the overall atmosphere. Thankfully, the issue of content can easily be solved by working with professional and reputable 3D projection mapping companies.
Hype it Up
3D projection mapping and video mapping have taken the internet by storm and are capable of generating a buzz and getting your audiences excited well in advance of the event. Is your marketing up to scratch? One of the easiest ways to excite audiences over your next projection mapping display is to release little snippets and previews of projection content, tying it into the overall marketing campaign for the event you’re hosting. Plan out an effective PR and marketing strategy alongside your projection mapping – you’ll thank yourself later.
Work with an Award-Winning Projection Mapping Company
Whatever your chosen approach to projection mapping may be, working with a professional 3D projection mapping company is a must. With over a decade of combined experience, the team at Untitled Project offers full-service projection mapping and video mapping solutions. Get in touch with this award-winning agency today to find out more about how working with the UK’s best projection mapping and video mapping company can help guarantee the success of your next project.